What are you doing to grow your business? Introducing a new sales technique and traffic channels? Then you should definitely consider mobile marketing to boost market performance!
What is Mobile Marketing?
How often do you use your mobile phone during the day? And for what purpose? We all agree that modern technology greatly simplifies life. According to studies, around 40% of buyers worldwide make purchases online via smartphone. These can include mobile versions of selling websites, applications for smartphones or just communication with managers via instant messengers.
By using mobile marketing, you will be able to reach your target audience, as they use devices more often than computers.
Why Your Cannabis Business Needs Mobile Marketing?
Why is mobile marketing so important for your cannabis brand? Let's look at a few main reasons:
According to surveys, 50% of respondents check their smartphone (mail, Facebook, news, messages, etc.) upon awakening.
Smartphones are very personal devices. According to studies, 91% of adult users constantly keep their mobile around. A brand’s contact with the consumer through a smartphone can be partially compared with the user's contact with his family or friends, as it is constantly available.
- Instant action
Connecting via SMS, email or push notifications is a perfect way to get almost instant feedback from your audience.
- Convenience of purchase
Many users today make purchases through smartphones. Mobile commerce is continuously growing. In many countries, it is already prevailing over PC purchases via e-commerce.
It is important to remember that the main stage in building a perfect mobile marketing strategy is planning. It is necessary to determine your audience, its interests, and identify the channels that are best suited for communication with different groups of users of mobile devices.